Lori Senecal is the Global Chief Executive Officer of Crispin Porter + Bogusky, commonly known as CP +B. She formerly served Kirshenbaum Bond Senecal as its Global CEO. Her success is extraordinary, and most of her achievements are geared by her character of abandoning any comfort zone in life. Lori Senecal is one of the renowned women who work hard through their careers. She has achieved various achievements throughout her career.
Lori is a specialist in advertising and marketing industry. Her expertise focuses on global advertising, particularly on technological business solutions. She is famous for her abilities to develop advertising techniques that require innovation and knowledge.
Lori studied at McGill University where she graduated with her first degree. She worked with McCann Erickson as its President in the New York City Office. During her tenure at McCann Erickson, Lori assisted various prominent companies such as Xbox and Coca-Cola in developing several advertising strategies that were successful and fruitful to the firms. Lori speaks Fluent French, and she likes having most of her adverts in French.
Lori Senecal is set to leave office and the entire industry at the end of the year. She started serving CP+B in the year 2015. Lori has been a great resource for CP+B and the entire advertising industry. Her innovation and creativity will be missed for years. For more details visit Ideamensch.
Commenting Lori’s scheduled exit, Porter revealed that Lori was hired to server CP&B for the company required her management skills that could bring in substantial organizational strength. He acknowledged that Lori had served the company selflessly and her legacy was not to be forgotten. Porter noted that Lori’s presence in the company paid off more than he had thought it could.
Porter also pointed out that CP+B had not lost even a single customer since Lori joined it in 2015. He credited it to Lori Senecal. He continued that client exit was very common and disturbing in many companies during that time.
Commenting on her departure, Lori Senecal hinted that the whole event was a plan that she and Chuck Porter, who serves as the firm’s Chairperson set it at the time she was being introduced to the company.