Luiz Carlos Trabuco Becomes The Chair Of Brandesco Board Of Directors

Getting an opportunity to be listed in the American Forbes Magazine as one of the best CEOs of 2016 is no mean achievement to Luiz Carlos Trabuco Cappi. Born in 1951, he worked hard to graduate from Sao Paulo de Marilia’s faculty of psychology, Sciences and Letters. Later on, he was conferred a post graduate degree in socio-psychology from Fundacao School of Sociology and Politics of Sao Paulo.

Luiz Carlos Trabuco began his career journey at a tender age, considering he was only 17 when he joined Banco Bradesco as a clerk. For a period of 15 years, he was assigned to work in various departments of the bank until he became the bank’s Marketing Director. For 8 years, he offered his selfless service in the marketing sector and later in 1992, his exemplary work saw him become the Chief Executive Officer of Bradesco Vide e Providencia, a company that is privately owned and focuses on private pension. He served in this position for a period of 6 years. Trabuco was elected the Managing Director of Basco Bradesco in 1998.

Read more: Bradesco anuncia novo presidente: Octavio de Lazari Junior vai substituir Luiz Carlos Trabuco Cappi

In 2003, Luiz Carlos Trabuco assumed his position as the president of Bradesco Seguros, a business chain that is inclusive of 8 other companies, among them Bradesco Vida e Previdencia, Bradesco Saude, and Capitalization. It is during this time that Cappi coordinated the grand launch of Bradesco’s shares on the New York Stock Exchange. Also, he created a good rapport with the media and it was during this time that the bank’s communication became recognized as modernized.

Trabuco continued experiencing a steady growth in his career path and in 2009, he was appointed as the bank’s 4th president, following 40 years of service to this financial institution. Coming concurrently with this position of power was him joining the list of top 100 most influential Brazilians in the country. While serving in this powerful position, he led the bank into the purchase of HSBC in Brazil. This was registered as the largest business of the year 2015 and probably the largest acquisition of Basco Bradesco ever.

Luiz Carlos Trabuco’s 2017 appointment placed him at the position he currently sits as the chairman of the Board of Directors of Bradesco. He replaced Lazaro de Mello Brandao, the banker who has since been of the company.

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The Life Of Luiz Carlos Trabuco Cappi

There are many banking experts who are excited about the changes taking place at Bradesco. Bradesco was one of the worst banking companies in the industry several years ago. However, over the past few years, the company has started to grow rapidly.

When Luiz Carlos Trabuco Cappi became CEO, there were numerous problems that he had to solve. Not only was the company losing money, but many people thought that the company may go out of business. There was a large amount of bad debt that the company had on the balance sheet.

Luiz Carlos Trabuco Cappi quickly went to work paying down bad debt and increasing customer engagement. Over a long period of time, this eventually led to improved results at the company. He was able to completely change the culture at the company. He recently announced that he was resigning, and now there are other people interviewing for the position.


Initial Changes

There were numerous changes that Luiz Carlos Trabuco Cappi made to the company when he took over as CEO. First of all, he realized that the overall company culture was encouraging the best workers to leave. He strongly believed that turnover had to improve if the company was going to reach its goals. He decided to offer employees various different options when it came to working hours. Not only did he offer flexible working hours, but he also decided to increase the pay of the best workers. This led to a lower turnover rate and an improvement in morale throughout the company.

Early Career

Luiz Carlos Trabuco Cappi had to take a long and difficult road to get to the CEO position. He had to work multiple jobs while he was in college because his parents did not have the money to send him to school.

Although it was hard work, he was able to get a lot of experience in different areas of the economy. This allowed him to learn from some of the leading people in the business world. When he took a job at a small bank, he quickly fell in love with the entire industry. He decided that this industry would be where he dedicated the rest of his career. He worked hard in every position that he ever had, and he was quickly promoted at a lot of companies.

Bradesco Online Banking

Perhaps the best decision that Luiz Carlos Trabuco Cappi made while CEO was to offer online banking to customers. There are many young people in Brazil who only want to use online banking options when dealing with banks. This has been a huge advantage for Bradesco against other players in the industry.

Luiz Carlos Trabuco Cappi is the type of person who is always going to be optimistic. Although the economy was bad when he took over as CEO, he decided to concentrate on the growing areas of the business world. This is where he focused all of his time and energy to help the company grow.

Although Luiz Carlos Trabuco Cappi is no longer with the company, he left a positive legacy as the CEO. He did make some major mistakes as CEO, but the company is in a much better position since he became CEO.

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