Getting an opportunity to be listed in the American Forbes Magazine as one of the best CEOs of 2016 is no mean achievement to Luiz Carlos Trabuco Cappi. Born in 1951, he worked hard to graduate from Sao Paulo de Marilia’s faculty of psychology, Sciences and Letters. Later on, he was conferred a post graduate degree in socio-psychology from Fundacao School of Sociology and Politics of Sao Paulo.
Luiz Carlos Trabuco began his career journey at a tender age, considering he was only 17 when he joined Banco Bradesco as a clerk. For a period of 15 years, he was assigned to work in various departments of the bank until he became the bank’s Marketing Director. For 8 years, he offered his selfless service in the marketing sector and later in 1992, his exemplary work saw him become the Chief Executive Officer of Bradesco Vide e Providencia, a company that is privately owned and focuses on private pension. He served in this position for a period of 6 years. Trabuco was elected the Managing Director of Basco Bradesco in 1998.
In 2003, Luiz Carlos Trabuco assumed his position as the president of Bradesco Seguros, a business chain that is inclusive of 8 other companies, among them Bradesco Vida e Previdencia, Bradesco Saude, and Capitalization. It is during this time that Cappi coordinated the grand launch of Bradesco’s shares on the New York Stock Exchange. Also, he created a good rapport with the media and it was during this time that the bank’s communication became recognized as modernized.
Trabuco continued experiencing a steady growth in his career path and in 2009, he was appointed as the bank’s 4th president, following 40 years of service to this financial institution. Coming concurrently with this position of power was him joining the list of top 100 most influential Brazilians in the country. While serving in this powerful position, he led the bank into the purchase of HSBC in Brazil. This was registered as the largest business of the year 2015 and probably the largest acquisition of Basco Bradesco ever.
Luiz Carlos Trabuco’s 2017 appointment placed him at the position he currently sits as the chairman of the Board of Directors of Bradesco. He replaced Lazaro de Mello Brandao, the banker who has since been of the company.
Check more about Luiz Carlos Trabuco: http://www.valor.com.br/financas/5306443/bradesco-anuncia-octavio-lazari-no-lugar-de-luiz-carlos-trabuco